Benz & Co.
Oct 30, 2023
The High End Brands Best Kept Secret
We spend hours designing products, logos, websites and everything else imaginable for our companies and brands. We hire specialists to show us where we could be doing better and where we are killing the game. Have you ever wondered if you could still do more though? Almost like the big players somehow know something you don't? They do. Enter scent marketing.
What is scent marketing? It's pretty straight forward but the results are something that should not be ignored. While this only applies to brick and mortar locations it's worthy noting that smell is the most powerful and emotion filled of our senses. In fact, the sense of smell is tied most directly to memory in our brains. Air Aroma, a scent marketing agency notes that, "A brand with an olfactive logo has a 65% chance of being remembered. While an unscented brand has a 50% chance of being forgotten within the first three months."
It is known that when a potential or returning customer enters a location and is greeted by a pleasant smell, they are more likely to make purchases as well as already thinking about returning to that location again! There are many excellent scenting companies to choose from but the most important decision you have is choosing a scent that matches your brand.
Smell, like color, must compliment and make sense in its given environment. So next time you walk into a high end hotel or luxury property of any sort take a deep breath and ask yourself what a signature scent could do for your brand.
Here is a link to our favorite scent marketing company.